How to Use Keywords to Attract Your Ideal Squarespace Client
Not all traffic is good traffic. The right visitors are those who need your services and are ready to hire.
Keywords are the bridge between search queries and your website. When used strategically, they attract your ideal clients and position you as an expert in your niche.
In this post, we’ll explore how to research and implement keywords on your Squarespace site to attract the right audience.
Understand Your Client’s Language
Your clients don’t search for the services you offer—they search for solutions to their problems.
Tips:
• Ask yourself: “What phrases would my client type into Google?”
• Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic.
• Focus on intent—choose keywords that indicate readiness to act (e.g., “hire Squarespace designer” vs “Squarespace inspiration”).
Identify Primary vs. Secondary Keywords
Not every keyword should get equal focus.
Tips:
• Primary keywords: main service or page focus (“Squarespace website designer”).
• Secondary keywords: supportive phrases or questions clients ask (“Squarespace templates for creatives”).
• Sprinkle secondary keywords naturally throughout headings, text, and meta info.
Optimize Your Pages Strategically
Keywords should feel natural, not forced.
Tips:
• Include primary keywords in page title, first paragraph, H2s, and meta description.
• Avoid keyword stuffing—Google favors readable, helpful content.
• Incorporate long-tail phrases in blogs and service pages.
Use Keywords to Build Authority
Google ranks sites that demonstrate expertise, relevance, and trustworthiness.
Tips:
• Create content that answers your clients’ questions.
• Link between related pages and blog posts to establish topic clusters.
• Use client-facing language and examples, showing real results.
Track, Test, and Update
SEO isn’t a one-and-done task. Keywords evolve, and search trends change.
Tips:
• Monitor traffic using Google Analytics or Squarespace Analytics.
• Update content with new keywords and insights quarterly.
• Adjust meta titles and descriptions to improve click-through rates.
Using keywords strategically transforms your Squarespace site from a digital brochure into a client-attracting engine.
If SEO feels overwhelming, I can help research, implement, and optimize keywords so your site consistently attracts the clients you want:
