5 Squarespace SEO Mistakes That Are Killing Your Traffic
Even small SEO mistakes can quietly sabotage your Squarespace website.
From missing metadata to slow-loading images, these errors prevent Google from ranking your site—and stop clients from finding you.
In this post, we’ll cover the 5 most common Squarespace SEO mistakes and actionable fixes you can implement today.
Mistake #1 — Missing or Duplicate Page Titles
Every page needs a unique title for SEO and clarity.
Fix:
• Use concise, descriptive titles with keywords.
• Avoid copying the same title across multiple pages.
• Keep titles under 60 characters.
Mistake #2 — Ignoring Meta Descriptions
Meta descriptions don’t directly affect rankings but influence click-through rates.
Fix:
• Write compelling summaries under 160 characters.
• Include primary keywords naturally.
• Make it enticing so readers want to click.
Mistake #3 — Not Optimizing Images
Large or poorly described images slow loading and reduce SEO impact.
Fix:
• Compress images to maintain speed.
• Add descriptive, keyword-rich alt text.
• Include captions if relevant.
Mistake #4 — Poor Internal Linking
Internal linking helps Google understand your site structure and distributes page authority.
Fix:
• Link relevant blog posts and service pages naturally.
• Use descriptive anchor text.
• Avoid excessive linking—it should feel organic.
Mistake #5 — Lack of Mobile Optimization
Google prioritizes mobile-friendly sites for ranking.
Fix:
• Test every page in mobile view.
• Ensure buttons and CTAs are tap-friendly.
• Keep layouts clean and responsive.
Avoiding these common mistakes can dramatically improve your traffic, visibility, and client leads.
If you want hands-on SEO help tailored to Squarespace, I can audit and optimize your site so it ranks and converts:
