5 Squarespace Design Mistakes That Might Be Costing You Clients
Your website might look polished, but even beautiful design can fail if it’s not strategic.
In fact, many small design missteps can quietly sabotage your conversions, leaving visitors confused or unmotivated to take action.
The good news? These mistakes are easy to fix—once you know what to look for. As a Squarespace designer, I’ve seen the same issues pop up again and again. Today, we’ll uncover the five most common Squarespace design mistakes that might be costing you clients—and exactly how to correct them.
Mistake #1 — Ignoring Visual Hierarchy
If everything on your site is bold and attention-grabbing… nothing actually stands out.
Visual hierarchy is the secret to guiding the viewer’s eye. Without it, your site feels scattered , overwhelming and hard to follow.
Fix :
Use contrasting font sizes for headings, subheadings, and body text.
Keep one dominant color for your primary calls-to-action (CTAs).
Limit yourself to one or two accent colors for consistency and balance.
A clear hierarchy builds flow — helping visitors instinctively know where to look next and what action to take.
💡 Pro Tip: Use whitespace strategically to give key elements room to breathe. It’s one of the simplest ways to improve readability instantly.
Mistake #2 — Overloading with Too Much Content
Too much text or too many elements can make your site feel like a maze. Visitors don’t want to search for information they want clarity and direction.
Fix :
Simplify each page around one key message or goal.
Break up large paragraphs into short, scannable sections.
Use white space generously — it’s not empty, it’s intentional.
Clarity builds confidence — and confidence drives conversions.
✨ Remember: The goal isn’t to say everything, it’s to make sure the right things stand out.
Mistake #3 — Forgetting the Mobile Experience
Even a stunning desktop site can fall flat on a phone.
If your mobile view is clunky, slow, or misaligned, visitors will bounce within seconds — and Google will notice.
Fix :
Preview every page in mobile mode while designing.
Adjust image sizes for faster loading — resize images to around 1200 px wide or less and keep each file under 500 KB.
Use large, thumb-friendly buttons that are easy to tap on small screens.
Squarespace templates are responsive by default, but a few strategic tweaks ensure your mobile experience feels smooth, fast, and effortless.
⚙️ Bonus: Use Squarespace’s built-in responsive image scaling and lazy loading to automatically optimize performance.
Mistake #4 — Weak or Confusing CTAs
Your visitors need direction. A vague button like “Learn More” or “Click Here” doesn’t inspire action — it creates hesitation.
Fix :
Make your CTAs clear, emotional, and outcome-driven.
Examples:
“Book Your Free Consultation”
“See the Portfolio”
“Get My Custom Quote”
Place them strategically throughout your site — especially after your services, testimonials, and blog content.
🧭 Pro Tip: Every page should have one clear next step. Don’t make visitors guess what to do next.
Mistake #5 — Skipping the Brand Story
Your design can’t do all the talking. Visitors convert when they feel something — when they see themselves in your story.
Fix :
Use your About page to share your mission and passion.
Incorporate real client results or testimonials.
Write copy that speaks to your audience, not at them.
Your Squarespace design sets the stage — but your brand story seals the connection.
❤️ Remember: Facts tell, but stories sell.
Design is more than decoration — it’s communication.
By avoiding these five common mistakes, you can transform your Squarespace site from a static portfolio into a living, breathing brand experience that connects and converts.
If you’re unsure whether your site is helping or hurting your conversions, let’s audit it together.
👉 Book a Squaresapce Design Review and get actionable feedback to elevate your site from good to unforgettable.
